Online Communication and Public Opinion

Online communication has transformed our world because it allows anyone from anywhere to share thoughts and opinions, but also respond to others. Online information also has the ability to spread rapidly. Not only are you able to reach many audiences, you are able to do so globally. However there are some repercussions. Because information can spread quickly this also opens doors for misinformation and rumors to spread. 

Furthermore, social media platforms shape public opinions, due to trends and the algorithm. Your feed likely aligns with you views which can strongly influence public opinions, because you are only being fed information from one side of the story. Because of this tailored content, your beliefs are reinforced limiting exposure to other perspectives. This also adds to further polarization. 

Deepfakes and other manipulated content can challenge authenticity of many message. The spread of this content that contains visual evidence, makes it difficult to different between what is real and fake information. 

From an ethical perspective, make sure you follow credible sources and fake check information before spreading it. Additionally, while it is great to share your opinions, you should also be respectful of others and their personal beliefs. Overall, it is important to be aware of your online presence. 

Social Media and Politics Pew Research - this article from Pew Research was very informative and I recommend you take a look at some of the stats. 

Here is an image from Pew Research highlighting countries that feel social media has led to more informed citizens 





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